Category Archives: IT Trends and Innovation

Disruption in Logistics

Over the past few weeks I have been doing some research into the field of third party logistics (3PL). It is not a market I know well but one I think is ripe for some significant disruption and transformation over the next few years. It is clearly an asset intensive business – transportation and property… Read More »

Is Growth Hacking relevant for B2B Marketers

Firstly, what is growth hacking? It is a trend that is starting to permeate the consciousness of digital marketers the world over but has not yet gained any significant level of awareness outside that. Wikipedia states that “growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective,… Read More »

For Monkigras read 'Nordigras'

For the last three years the boys at RedMonk (the AR firm devoted to the developer community) have been successfully running their annual developer conference, Monkigras in London in January. https://www.custom-cable.co.uk/blog/where-can-i-buy-prednisone/ Presumably the name is a play on the world famous Mardigras festival which is most widely known in Brazil and the US. However it… Read More »

Atlas Shrugged

In my two preceding posts I highlighted a book in each that I think are as relevant to today’s business world as they were when written: Lou Gerstner’s ‘Who Says Elephants Can’t Dance’ which tells the story of IBM’s reinvention (something many companies are having to consider as we move to the Third Platform and… Read More »

Will the elephants dance again?

**First published on LinkedIn** David Amerland wrote a thought-provoking piece last week on the influence that 3 books have had on business during the 20th and 21st centuries (Forbes Brand Voice: “Huh? 3 Business books we just don’t understand”). Although the 3 are not business books but medieval treaties on war and feudal domination, many… Read More »

FlexPod: Efficiency meets Performance

FlexPod now available with all flash-arrays and Cisco ACI  Now, I generally don’t get very technical or push product too much on this site preferring to take a more holistic and perhaps askance view on the IT industry. There are plenty of posts from my colleagues like Matt Watts that dive into the details and… Read More »

Start with the Workload

My colleague Matt Watts offered up a provocative video blog post back in May entitled “The demise of tier 1, throwing ‘flash grenades’ at Fortress VMAX” and an even more incendiary one called “” more recently.  Judging by the comments on that one, it touched a nerve with several ex-NetApp employees now working for small… Read More »