Tag Archives: marketing

The T-Rex Problem of Marketing

Some tech marketing succumbs to what has been described as the T-Rex problem. That is, some brilliant thinking but very little in the way of positive outcome. Why T-Rex? Well, a very big head, which for the purposes of the metaphor equates to a big brain, and very small arms which metamorphoses as limited execution. … Read More »

now also blogging at….

If you are interested in B2B marketing, check out b2bmarketing.net as a good resource for all marketers focused on maketing to enterprises and SMB. I am also starting to blog there as well. See my first post here.